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BBC TV on your mobile phone

April 16, 2007 at 12:39 pm by Jay | In Mobile News, Mobile content/services

The BBC have announced that some of their TV and radio channels will be available to view on 3G phones within the next few weeks, as part of a year long trial.

As well as News 24, there will also be BBC One, BBC Three, and radio stations Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, 6 Music, BBC 7 and Asian network.

BBC director of future media and technology Ashley Highfield said:

“By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC’s linear services on their mobiles.”

Richard Halton, BBC controller of business strategy told the Congress:

“The mobile platform is a great opportunity for us to reach existing users in a new way and connect better with people who are not currently big users of the BBC.”